PRAGMATIC STRUCTURE OF ADVERTISING SPEECH IN ENGLISH AND UZBEK MASS MEDIA
Abstract
This research examines the pragmatic structure of advertising speech in English and Uzbek mass media from a comparative and linguocultural perspective. Advertising discourse is a powerful communicative tool that influences consumer behavior, social values, and cultural perceptions. The study focuses on how pragmatic mechanisms such as implicature, presupposition, and speech acts function in advertising texts across two different linguistic and cultural systems.
The aim of the research is to identify and analyze the similarities and differences in the pragmatic organization of advertising speech in English and Uzbek media. The study applies qualitative methods, including discourse analysis, comparative analysis, and pragmatic interpretation of advertising materials collected from television, social media, and print sources.
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Ushbu litsenziyaga muvofiq, siz:
Ulashish — materialni istalgan vosita yoki formatda nusxalash va qayta tarqatish
Moslashtiring - remiks qiling, o'zgartiring va materialga asoslang
Litsenziya shartlariga rioya qilgan holda litsenziar ushbu erkinliklarni bekor qila olmaydi. Quyidagi shartlar asosida:
Atribut - Siz tegishli kredit berishingiz, litsenziyaga havolani taqdim etishingiz va o'zgartirishlar kiritilganligini ko'rsatishingiz kerak. Siz buni har qanday oqilona yo'l bilan qilishingiz mumkin, lekin litsenziar sizni yoki sizning foydalanishingizni ma'qullashini taklif qiladigan tarzda emas.
Notijorat - Siz materialdan tijorat maqsadlarida foydalana olmaysiz.
Hech qanday qo'shimcha cheklovlar yo'q - Siz boshqalarga litsenziya ruxsat bergan har qanday harakatni qonuniy ravishda cheklaydigan qonuniy shartlar yoki texnologik choralarni qo'llay olmaysiz.
